A blog can be a part of your social media program, a way to reach out and begin communicating with your web site visitors.

Your small business blog post should share information people want to read. Some posts should (of course) be about your business. Tell people about a new product or service you offer. In alternate posts, choose a topic that’s interesting, helpful, believable, and sometimes even something funny.

You can also pick a topic for your blog that you can relate to your small business.  Your blog topic should be something you know about, or you will have to do research just to find subjects to blog about.  For example, if your business installs gutters, consider blogging about home improvements.

Do some research on the Internet.

• Find out which small business blogs / bloggers are rated most popular for your blog topic.
• Read some popular blog posts.
  • If you can add helpful information to the discussion, leave a comment and (sometimes, if you feel it’s appropriate without being “spammy”) a link to your web site. (It is considered bad manners to just leave a comment like, “Nice article.” or “Very informative.” And even worse when you add your name, business name, and website link to your too casual comment.)

Your various blog posts should mix in a little marketing, advertising, and promotion. Your posts should always include an easy path for web site visitors to contact you for more information.

Your goal should be to make new posts on your small business blog on a regular schedule. You might, for example, one to two times each week, or that often each month.  Regular posting also adds new content to your web site, which both visitors and search engines like to see.

What do you think ?  Do you have any other helpful ideas to share ?

Like some help improving your small business web site?
Contact Jax SEO Works today!